Who is KWB?

KWB is a full-service wealth management firm committed to reducing the uncertainty and complexity of our clients' financial lives. Our advisors, research assistant and support staff are driven to provide objective, unbiased, holistic financial planning strategies that, when implemented, can help pursue greater security and put your worries to rest.

We take a leadership role in investments, estate and tax planning, gifting strategies, IRA withdrawal maximization, social security planning and other retirement plans so clients have a clear path for the future, bringing simplicity and ease of implementation into the picture.

We assist individuals, families and businesses throughout Southern California and the nation. We strive to … inspire our clients to achieve Financial Freedom by investing wisely while living fully.


It's amazing what you can do when you “put down some roots.” To understand the inspiration behind KWB Wealth Managers Group, you need to understand some of the motivations of its founder and President, Kerrick W. Bubb (Kerry). Kerry grew up in a career military family, moving every few years from the time he was born until he left home for college at the age of 17. After college, Kerry completed four years in the U.S. Air Force, ending his tour of duty in southern California. After moving so often, it was time to see what he could do if he established more permanent roots. Kerry stayed in the Inland Empire, where he began a career as an Investment Consultant. He married, bought a house and started a family. He settled in – but he didn’t settle down.

As Kerry worked to build lasting relationships with his clients, he began to see the link between sound financial advice, excellent service, and happy clients. To strengthen that link, it was time for Kerry to take the next step. That meant choosing to leave the broker-dealer he had been with for nine years, charting a new course, and establishing KWB & Associates, Inc. (KWB).

On February 16, 1996, he joined the independent broker-dealer, LPL Financial. This was the first leg of a challenging, yet rewarding journey. Kerry was committed to creating a team dedicated to helping clients develop long-term investment strategies that, despite inevitable economic uncertainty and volatile markets, would strengthen with time.

In 1999, KWB deepened its roots in the community by acquiring the land on which to construct its own building. The team moved into its new headquarters in October of 2001, soon after the terrorist attack of September 11, 2001. A mural of the New York City skyline was being painted in the conference room when the disaster occurred. Today, the skyline is pictured as it was prior to the disaster, the World Trade Center draped over by a flag with the words, “Never To Be Forgotten.”

Who is LPL Financial?

LPL Financial is one of the nation's leading financial services companies and a publicly traded company under ticker symbol LPLA. The firm’s mission is rooted in the belief that objective financial guidance is a fundamental need for everyone. LPL does not offer proprietary investment products or engage in investment banking activities; this means advisors affiliated with LPL are not pressured or influenced by LPL to sell its products.

Thousands of financial advisors nationwide are able to rely on the firm’s tools and resources to help them provide financial guidance and recommendations to help meet their clients’ needs. For more information about LPL Financial, visit www.lpl.com.

Industry Recognition

The KWB team is always trying to better the lives of our clients and our community. This has earned us industry-wide recognition as one of the top advisors in the nation. Based on our quality of service, assets under management, philanthropy, investment process, and much more; we’ve been noted on:

Team Approach

What started with the help of an assistant and receptionist has grown into a firm of multiple Wealth Managers backed by a dedicated support staff who care about delivering world-class service. A team of advisors makes it so client questions don’t go unanswered if their primary advisor is sick or out of the office. It also allows us to develop specialties in several different areas and benefit from the knowledge and experience of our teammates.

KWB also employs a full-time research assistant to help advisors allocate portfolios and keep them informed of market conditions. Together, we comprise a team of knowledgeable, committed individuals who embrace and practice the philosophy of “Nurturing Your Wealth.” To learn more about the wealth managers and support staff, visit Our Team


“We inspire our clients to pursue Financial Freedom by investing wisely while living fully.”


There is an important difference between financial confidence and financial freedom. Confidence means you can pay the mortgage or rent, eat and cover other basic needs. Freedom means you can take that unexpected vacation, help the kids or grandkids with college expenses, or do the things in life you didn’t have time to do when you were too busy working. It is simply the ability for you to do what you want, without worrying about money. We strive to help our clients achieve more than financial security, but financial freedom.

Financial freedom rarely just happens though. It takes planning, prudent investing and the courage to stick to your convictions, even when the going gets tough. The Wealth Managers at KWB help their clients each step of the way with a comprehensive process to avoid financial pitfalls and to create a long-term plan with financial freedom as the end goal. With dynamic, ever-changing markets, the help of a knowledgeable and trustworthy advisor is more important than ever.


Delivering proactive and personalized service has always been a primary goal of the KWB team. We want clients to benefit from every aspect of their relationship with our firm – from the real person who answers the phone, to the state-of-the-art technology that enables us to share updated and accurate information in a timely and courteous manner.

We strive to make our clients lives better! We do this by taking care of business while keeping things simple. We look at the big picture – everything that may affect a client’s financial security. From tax planning, to goal progress and achievement, real estate, legacy and estate planning, charitable giving and other key life decisions…we want to leave nothing to chance. We even help our clients determine their optimal Social Security collection strategy.

We deal with these issues every day and we know how to avoid the common mistakes. For instance, we’ll explain the difference between Per Stirpes and Per Capita designations, as well as discuss the pros and cons of inherited IRAs to name a few. After all, an informed decision is always a better decision.


We realize that the economy and markets as a whole are neither tame nor static. They are dynamic entities that react to ever-changing conditions by expanding and contracting, often unpredictably. To us, dynamic markets require dynamic portfolios and a carefully constructed, proactive investment process. To keep these portfolios on track we utilize an investment committee that collectively directs portfolio actions.

We know that each client has different priorities and so we strive to create portfolios that match our clients’ circumstances. Whether you’re a tax-sensitive, cost-driven, strategic or tactical investor, we’ll help guide you to a strategy that fits your situation. To learn more about our Investment Strategies, visit Investment Philosophy

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