Kerry likes adventure!

Raised as a military brat, Kerry lived in multiple countries and locations including Libya, Canada, and the USA. These life experiences as a young child shaped his enthusiasm for adventure and life. He attended Grove City College and participated in ROTC. After graduating he joined the USAF and was stationed at Norton Air Force Base, San Bernardino, CA. It was here where he obtained his MBA and unbeknown to him at the time, he began his investment career.

Kerry likes to have many sticks in the fire and wouldn’t be happy if he was idle. In 1996 he started KWB Wealth and has focused on building the firm ever since. Today, KWB is made up of a team of individuals focused on helping investors reach their financial potential. When not at KWB, Kerry spends his time with his wife Lisa, their two children, their spouses and 3 grandchildren. Other activities that keep Kerry’s attention are farming about 40 acres of navels, valencias and avocados, boating, fishing and their 3 dogs. He loves his tractor, utility vehicle and quads that help produce a bountiful harvest.

Robert is a Chief Wealth Manager famously known for being one of the first KWB Wealth employees. Robert started his career at Merrill in 1992 and shifted into the Credit Union space in 1994 after replying to Kerry's job posting in the LA Times. Robert mailed (yes, mailed!) his resume to Kerry and their partnership began even before KWB Wealth opened its doors in 1996.

Robert was born in the same Tampa, Florida, hospital as his parents; however, his childhood was anything but local. Robert spent his early years on the Caribbean Island of Hispaniola, followed by two years in Atlanta, Georgia. Eventually, his parents decided it was time to settle down, and he completed his high school and college years in Texas.

After earning his Bachelor of Business with a degree in Finance and a specialization in investments, Robert obtained a PFP (Personal Financial Planner) certification through UCLA Extension.

Robert is motivated daily by his conversations with clients. He enjoys listening to others share their hopes and dreams and help develop a plan for them. He is a consistent support system, always encouraging clients through the years as they slowly achieve their definition of success. It’s what makes his days unique and awarding.

Besides mixing the perfect martini, Robert is known for his investment common sense, experience, and residential/rental real estate knowledge. With 30 years of experience in consumer lending and retail investments, Robert’s approach focuses on maintaining a long-term perspective with a healthy dose of common sense. This is what he’s seen successfully guides clients through market rough patches.

When he’s not hiking a local trail or traveling to New Mexico, Robert spends his time on the local neighborhood association projects and historical society’s functions. He loves Art Deco design. Next time you’re chatting with Robert, ask him about his New Mexico home he built from scratch, his land tortoise Margaret, or his success in preserving his Pasadena community.

Robert prefers to be called “Robert” but clients and the KWB staff consistently find themselves saying “Bob.” One day, we will kick this habit.

Diana is one of our most tenured team members, starting before she was an adult! She truly values her role and teammates and can be found leading wellness practices within our firm to make sure everyone is feeling their best. Diana’s compassionate and loving demeanor most likely comes from being a wonderful mother of two.

Growing up in Yucaipa, where she still resides, Diana was constantly playing sports with her brothers. Being a middle child and only girl had its challenges, but she could always keep up and was top competition; she is as competitive and determined today as she was back then. Diana has fond memories of time with friends and visiting family. She loved summers in Oregon with cousins hiking and boating, occasional trips to Disneyland, and marrying the love of her life, Jesse.

A month after graduating high school, Diana joined the KWB team. While working full-time, Diana attended Crafton Hills College earning her associate degree, and later Cal State University San Bernardino for her Bachelor’s in Business.

Diana continues to devote her time to mentoring the next generation of advisors. For over a decade, she was the only female advisor. She is excited to have more female advisors on the team and industry wide. In addition to assisting with the firm's vision to create a diverse, exceptionally skilled team, Diana continues to pursue industry trends regarding financial planning and servicing clients actively. She’s helping the team focus on solutions and opportunities for growth.

Diana has always valued deep connections with people and considered becoming a counselor before choosing the financial advisor path. She realized financial planning was equally important and offered a form of counseling all its own. Diana cherishes the deep connections she creates and maintains with clients. She often shares many experiences of how she has helped clients realize their retirement dreams.

Diana specializes in retirement and income planning, as well as budgeting strategies. She has extensive knowledge in behavioral finance and guides clients through goals-based practices to help them realize their dreams and purpose in retirement. She is also sought after within the firm for Medicare information and resources.

Diana loves spending time with family, weightlifting, yoga with her mother-in-law, and gardening when off the clock. You can also find her hiking local trails and camping with her husband and two children. She wholeheartedly believes in working hard AND playing hard. Her husband, Jesse, boasts about how incredibly skilled she is at recognizing famous people’s faces and voices, and somehow, she’s better at playing pool and cards with her non-dominant hand. Don’t let that fool you; she’s a pool shark!

If realizing your dreams, overall wellness, yoga, or camping particularly interests you, chat with Diana. We’re sure you’ll learn something and walk away feeling seen heard, and a new appreciation for life!

Are you ready to craft a plan for your brightest future? You have a meaningful story to tell, and Mike is a person who loves to listen, to care for others, and to share his passion for finance to help deliver your best outcomes.

Mike was born and raised in Loma Linda, the only “Blue Zone” in the USA. Mike’s upbringing in the Seventh Day Adventist (SDA) church gave him a foundation of stewardship to others, the importance of community and belonging, and healthy living. Now living in Redlands, Mike jokes that he’ll live into his 90s from breathing in that blue zone air while growing up.

A summa cum laude graduate from the University of California, Riverside, Mike studied political science as an undergrad, intending to enter law. However, Mike was called on a different path after learning why his grandparents lived with him and his family growing up. His grandpa was an orthopedic surgeon, and his grandma was one of the first women anesthesiologists. They earned good money and saved for retirement. Unfortunately, they fell victim to poor advice, bad investments, and shady characters. Their wealth and retirement savings were lost.

After learning their story, Mike turned his focus to finance with a passion to help protect the wealth of others. He started his journey as an executive assistant at KWB Wealth and quickly fell in love with financial planning.

In 2009, Mike completed his MBA with a Finance concentration through California State University, San Bernardino (CSUSB). He then started working as a financial planner at KWB Wealth and was invited to become a partner in 2018

He continues to help families grow and protect their wealth. Mike inherited a love of teaching from his father, a retired marketing professor at CSUSB. He has a knack for simplifying the complex when educating others during financial planning.

Mike is a Certified Private Wealth Advisor^® professional. He thrives on tackling complex cases and delivering smart solutions with a genuine care for others. Mike works best with business owners and high-net-worth individuals and families, providing them with specialized knowledge of complex estate planning techniques, gifting approaches, executive compensation packages, and strategies that can provide substantial tax savings.

In addition to his expertise in wealth management, Mike is also the authority on retirement plans at KWB. He works closely with business owners to design plans that retain employees and provide favorable means to build true wealth for retirement. Mike has also extensively researched social security and enjoys helping families maximize their collection strategies.

Mike’s love of nature and exercise attracted him to mountain biking. When he’s not sharpening his mind in the office, he’s out sharpening his reflexes on the local trails. His German shorthaired pointer, Wyatt, shreds the bike trails with him. Wyatt is the most famous dog in Loma Linda. Mike also has a powerful sense of American pride and enjoys the most American style of cooking – barbeque. Brisket, beef ribs, and competition chicken thighs are his favorite.

Mike is blessed with a fantastic wife, Sheree, and a beautiful daughter, Amelia. He loves to chase Wyatt around the house with Amelia on his shoulders.

Rachel may stand just 5'1" tall, but her energy fills any room she enters. Since childhood, her favorite saying has been, "I'm just trying to have a good time!" Raised by adventurous parents, Rachel and her family spent summers on Catalina Island, winters dirt biking, and traveling during school breaks. That's how Rachel lives her life today – winter weekends skiing, summer weekends backpacking, boating, scuba diving or snorkeling, and weekends in between visiting friends or traveling to new places.

A proud UC Berkeley alumna, Rachel graduated with distinction in Conservation and Resource Studies. Cal was where she discovered her thirst for business, knowledge, compelling conversations, and good food!

After college, Rachel embraced farming, excited about food systems and the power of community. However, she realized farming suited her more as a hobby and shifted to finance in 2018, where she immediately fell in love with numbers and working with people. Rachel's rigorous Berkeley study regimen equipped her to quickly earn her Securities 7 and 66 licenses, her CFP^® certification, and become a Certified Lightyear Coach. Today, she's pursuing an MBA at UC Berkeley's Haas School of Business, set to graduate in May 2025.

Values instilled in childhood taught Rachel the power of a solid financial foundation. Working in the financial industry, she’s recognized that learning the why and how to build this foundation is not universally taught. Rachel is driven to bridge that gap, believing in equitable, straightforward financial education for all.

Beyond the numbers, Rachel's expertise lies in integrated financial planning. She believes genuine wealth germinates and flourishes when financial strategies sync with one's personal vision of success and purpose. She focuses on building strategies for clients centered around achieving financial goals and a broader, impactful life vision. Working with Rachel, clients don't just receive a plan; they gain an ally in their journey toward financial clarity and empowerment.

Rachel hasn't lost her passion for farming and environmental stewardship. She and her husband, Stu, are the proud founders of Stubb Farms, a quaint venture renowned for vine-ripened heirloom tomatoes! The couple continually seeks innovative waste-reduction strategies and sustainable farming techniques. Their farm recently welcomed chickens.

For a personal approach to finance that balances numbers with purpose, reach out to Rachel. She is well-versed in curating retirement strategies and facilitating business and legacy transitions. Plus, if you want to discuss farming, what crops are in season, or how to get involved in the local food movement, she'll be equally excited to chat about that!

CFP Board owns the marks CFP^®, CERTIFIED FINANCIAL PLANNER™, and CFP^® (with plaque design) in the U.S.

Steve is your go-to guy regarding investments, portfolio management, behavioral finance, and bourbon – if you ever have any questions. Steve grew up in Ontario, California (not Canada) and is an Ontario High School Athletic Hall of Fame member for baseball. His senior year, Steve had a 9-2 pitching record for a squad that went 24-5 that season and won their league. After a successful high school career, Steve headed east … to the University of Redlands. His trips back and forth home to do laundry were challenging but worth it.

Steve was a pitcher for the University’s baseball team all four years of college. He’ll tell you he could throw around 90MPH, but it was probably closer to 85MPH. Steve graduated in 2005 and immediately entered the wealth management industry. He worked at a local firm for three years, but the Great Financial Crisis impacted his position. Fortunately, in 2009, he joined KWB Wealth and has led the firm's portfolio management ever since.

Steve is a puzzler (puzzle put-er together-er). He loves the puzzle of putting investments together to help families sleep well at night while generating income through retirement. One of Steve’s favorite parts about working at KWB Wealth is the firm’s ability and desire to work with thousands of families instead of a select few, like many other industry firms. Being able to assist so many people is truly Steve’s “Why?”

On his off time, Steve loves to travel, golf, and watch Notre Dame football – sometimes even attempting to do all three in one vacation. He moved to Yucaipa in 2013 with his wife, Kelsey. They have two wonderful children, Daniel (2014) and Maggie (2017), and a dog, Lily. Steve is also our in-office Disneyland expert. Next time you see him, ask him about his favorite ride or favorite hidden Mickey in the parks. Trust us, he loves talking about Disneyland and is a professed Dis-nerd. He even wrote a blog about it!

Claire grew up in the small town of Sherman, Texas, and said her goodbyes when she was recruited to play basketball at the University of Redlands. She had never been to California before deciding to move but took a chance! She studied Global Business with an emphasis in Finance and became the university's financial department tutor in her junior year. She learned French and traveled and lived in Italy and France for two summers while attending the University of Redlands. Claire fell in love with Redlands and has been here for almost seven years. She recently joined the Alumni Board of Directors for the University or Redlands and is excited to get more involved in the community.

Claire was introduced to KWB Wealth through a seminar hosted by the University's business school. After doing some interviews and getting to know the team, one thing led to another, and she officially joined KWB in July of 2021. Since joining, Claire earned her Series 7 and Series 66 securities licensing and is now working to earn her CFP^®, Certified Financial Planner certification, with an expected completion date of March 2024 (fingers crossed she passes)! This is by far the most significant goal she has ever worked for, and she is excited that the finish line is in sight. More importantly, what she loves most about KWB is the friendship and mentorship she experiences with the entire team, both personally and professionally.

Being a financial planner is all about making the complex world of money simpler. Everyone has dreams - taking a once-in-a-lifetime trip, buying the dream home, helping provide for generations, or just the desire to feel secure in retirement. With the skills and experience Claire gains daily working at KWB and through the CFP^® process, Claire hopes to continue working alongside KWB’s lead advisors, helping them better serve clients. Claire wants to guide people through their finances and help them find the best path to reach those dreams. Her favorite part of the job is watching the stress melt away as clients establish a clear plan and realize that managing money can be straightforward. It just takes a bit of guidance and the right strategies.

Regarding free time, Claire enjoys spending time with her two kittens, Spooky and Mango, and her boyfriend, Sam. She is working on starting an official Instagram page for her cats to go along with their TikTok account. Some in the office would say she is a crazy cat lady! If it's not about cats, she usually talks about or visits her family in Texas. Her perfect day would go like this: first, go to the Redland's Farmer's Market on a Saturday Morning, eat her favorite snack, a fresh bowl of strawberries, and lastly, spend a whole day with her cats and boyfriend, of course!

Emily joined KWB Wealth within a week of opening its doors in 1996. She started her career in financial services in 1992, working with Dean Whittier Reynold, and moved on to TSI Financial in 1994, where she met Kerry Bubb. The rest is history.

Emily was born at Fort MacArthur Army Hospital in San Pedro, CA, and when she was a baby, her parents moved the family to Redlands. From 1977 to 1983, young Emily performed in the Redlands Great ‘Y’ Circus, known as the “Oldest Community Youth Circus in the World.” There are only a handful of programs like this in the United States. Performances included unicycle, acrobatics, perch, Roman ladders, and multiple trapezes. Emily and her family have a long history in Redlands. She met her husband, Sal, and raised their three kids here. Emily has a huge extended family and loves hosting family parties and holidays.

Since day one Emily has been involved in operations, ensuring the back office runs smoothly and clients get the outstanding service they deserve. She is now a partner at the firm and Chief Compliance Officer. Legal jargon and meeting compliance standards in a heavily regulated industry make for exciting times in the office. Emily is committed to a strong culture of compliance with a foundation of integrity, trust, and confidence to empower advisor success with the highest standards of care that are in the client's best interests.

When she’s not at work, Emily finds her happiness on the move, staying active with her husband. She likes to explore unfamiliar places in nature, travel throughout the US, visit exotic beach destinations, and recently enjoyed a tour of European historical sights. Emily’s two grandchildren also fill her life with joy, excitement, and fun!

Next time you see Emily around, ask her about when she swam with sharks in Belize or tasted wine in the vineyards of Italy. You won't be disappointed.

Jamie grew up in Yucaipa, CA, and is the youngest of two daughters. She was the “tom-boy” of the family, constantly climbing trees, making mud pies, and absolutely loved getting dirty and playing outside. Fast forward to today, Jamie enjoys baking real food (no more mud pies) and uses her mom’s unique recipes. She is also a boy mom, so being outside with her three boys is a daily enjoyment.

Staying local, Jamie received her associate degree from Crafton Hills College in Yucaipa. She joined KWB Wealth in 2001 as a file clerk and is now the Client Service Manager. Jamie ensures the back-office support has the training and guidance they need. She uses her work experience and knowledge to help others succeed. Jamie believes every day is a new adventure that allows you to learn and grow.

When she’s not working, Jamie spends her time with her family. Since 2009, she and her husband Brian have enjoyed getaways in their travel trailer, weekend mini vacations with the family, and teaching their boys how to cook and bake with new recipes. She also loves a good DIY project, especially when it is a fall or Christmas decoration.

You should know that Jamie's favorite part of her day is changing the “Thought of the Day.” Daily, Jamie writes a motivational quote on her whiteboard for the KWB team and clients to enjoy and be inspired by. With each new positive message, she can see how it positively affects those around her.

When you’re chatting with Jamie, please don’t be shy to ask her what the Thought of the Day is or what new recipes she is trying these days.

Have you ever received an incredible gift from someone that made you think, “Wow, how did they come up with that idea?” or maybe, “My goodness, they remembered every last attention to detail!” Katie is all that and more about being our Client Experience Manager. Her talent in finding out what truly matters to our clients is top-notch and leaves us all with appreciation!

Katie grew up in Chesterfield, Missouri, as an only child. When she was six, she and her family moved to Southern California to enjoy the water and the sand. Anything water quickly became her favorite activity; she played water polo and swam competitively all four years in high school.

After graduating high school, Katie embarked on numbers and attended Cal State, San Bernardino to study Finance. She juggled many activities while attending school full-time, including a part-time position at Toyota and an internship at Merrill Lynch, working alongside Financial Advisory teams. Her days and weeks were long, but she kept her career goals in mind and focused on her vision of working for a Fortune 500 company.

Post college, Katie accepted a position at Merrill Lynch as a Financial Advisor and later transitioned with a team to open an independent advisory firm in Southern California. Katie comes to us with 15+ years of professional Client Service Experience. She understands what it takes to provide clients with exceptional service and values going the extra mile.

Katie loves the thrill of pushing herself to her limits. Growing up as an only child, she likes to think there is nothing she can’t do! She is currently on the pathway to becoming a Certified Financial Planner (CFP^®) and is excited to assist clients on both the service and advisor side. While this brings her back to her college days of juggling a busy schedule, she is excited to face the challenge.

Katie loves spending time with her daughters, Arianna and Audri. With two young girls, there is never a dull moment in the Reynosa household. You can find her at the soccer fields with her oldest daughter…travel ball is her life…or shopping with her youngest. Best of both worlds. Katie also puts exercise as a priority in her life and dedicates many hours to her local CrossFit gym. Let’s be honest with a busy schedule like hers…it provides mental sanity!

If you asked Bella what her favorite thing about being the KWB Office Manager is, she would say it’s the never-ending, ever-changing to-do list of tasks and projects- seriously!

Bella grew up right here in Redlands, CA. When deciding where to go for college, she considered leaving California to be on a collegiate equestrian team. However, this meant leaving her beloved childhood horse, Copper, behind. Since leaving him wasn’t an option, Bella chose to stay local and attended the University of Redlands, where she studied Business Administration and minored in accounting.

Bella has always enjoyed a full schedule! In college, she simultaneously worked several jobs, including early morning horse training, helping in the University’s Global Business department between classes, housesitting, and assistant managing a restaurant in downtown Redlands. Bella joined the KWB team after virtually graduating in 2021.

As Office Manager, Bella assists with day-to-day operations, marketing events, and projects, including heading up our annual charity golf tournament and social media. She is a self-proclaimed Excel nerd and is happy to spend her days working on spreadsheets and reports. At the office, she has also acquired the secondary title of Tech Jr. because of her knack for problem-solving.

Bella always likes to be busy or, as we preferably say, “in demand.” For Bella, it’s all about the challenge. She gladly takes on new projects because she appreciates the feeling she gets when completing a task and finding a solution. But what really motivates her to pick things up and get them done, is that satisfying moment when she gets to cross it off her list- best feeling ever!

Outside work, you can find Bella going to the gym early in the morning, riding Copper and client horses after work, and spending time with her husband Gabe, planning their next adventure.

Perla is a vibrant and driven individual who recently embarked on a new chapter of her life. At 32 years old, she is embracing the joys and challenges of motherhood! Maximiliano is her delightful baby boy and is about to turn three. He’s entering the phase commonly referred to as “threenager.”

Perla was born in Michoacan, Mexico. When she was three, her family moved to Redlands, and she has remained in the area ever since. She grew up sandwiched between two brothers, and in elementary school, one could catch Perla spending her free time reading children's horror stories.

In 2019, Perla graduated from San Bernardino Valley College with her Business Administration degree.

While navigating the exciting journey of motherhood, Perla has also made significant strides in her professional life. As a newcomer to the finance world, Perla is eager to absorb knowledge, develop her skills, and contribute meaningfully to KWB. She approaches her work with enthusiasm, determination, and a thirst for learning. She’s been a great addition to our Client Service team, ensuring all clients’ needs and wants are met promptly and accurately.

Despite her busy schedule as a working mom, Perla has also nurtured her passion for travel. She eagerly looks forward to opportunities to explore new destinations and immerse herself in different cultures.

Perla’s life is a beautiful blend of family, career aspirations, and a deep desire for personal growth. With her dedication, adaptability, and positive outlook, she is poised to succeed in her professional endeavors and role as a loving and nurturing mother.